We give thanks for hardworking ranchers like the – Van Newkirk’s

November Rancher Spotlight: Van Newkirk Herefords- “It’s a great life. There’s nothing better.”

2nd in Nation in Dams of Distinction

Happy Thanksgiving! Well, we at CHB hope you enjoyed your Thanksgiving and were able to spend it with the ones you cherish most. Hopefully, you passed on the tryptophan induced top button on your jeans undone coma, and opted for something like a CHB peppered beef tenderloin. (If you need a recipe for your next gathering check with my brother Andrew, he’s perfected the best one I’ve ever had!) Remember, a steak goes great with green bean casserole leftovers.

This month our Rancher Spotlight is brought to us by Van Newkirk Herefords located in the Sand Hills of Oshkosh, Nebraska. The ranch has operated for over a 122 years and is a cow-calf operation of 450 purebred Hereford seed stock. The ranch is operated by Joe and Cyndi Van Newkirk, with their son Kolby and his wife Meg, along with help from Nick and Sara Van Newkirk. They employ one top-hand cowboy, Travis Kezar, who has rode for the brand for ten years. The Van Newkirk’s refer to Travis as “part of the family, and he is so quiet and gentle around the cattle.”


The ranch dates back to 1892, and in 2017 will celebrate a 125 years in operation using Herefords. (Amazing!) The ranch raises all its own feed, their cows graze on native grass, cornstalk residues, hay, and none of the calves are creep fed. I could tell you more about this proud Nebraska ranch, but Cyndi Newkirk has authored the ranch’s story better than I could ever relate and so we are proud to post her work for the spotlight.

“Hanging today above the auction block at Van Newkirk Herefords is an oxbow, commemorating a journey undertaken by Joe Van Newkirk’s great-grandparents just after the Civil War.


In a wagon pulled by oxen, John and Lizzy Van Newkirk left their farm in Pennsylvania and made their way across the Great Plains. They stopped about 1,500 miles later in western Nebraska’s Garden County, taking up residence on a piece of land under the Homestead Act of 1862. That’s where their son L.D.—Joe’s grandfather—was born.

While helping his father raise workhorses, L.D. began working for Bratt & Company, one of the famous sprawling early ranches of Nebraska’s Sand Hills region. “He was a John Bratt cowboy,” Joe says. “But he wanted to raise cattle of his own.”

Bratt, an Englishman, kept a massive herd of Longhorn cattle, and L.D. saved his wages to buy a few of his own. But he also wanted to improve the breed’s looks and efficiency, and make it more suitable to the region’s climate. So to cover the trademark speckles and bulk up their lean frames, L.D. began breeding Longhorns with the darkest red Herefords he could find. Unlike Longhorns, Hereford cattle were still relatively new to the United States. But just as L.D. was selecting his first cows in the 1890s, Herefords began to boom across the Midwest. With heavy bones, thick hide, and an ability to put on weight quickly, the efficient and high-yield animal was the perfect improvement to the tough, lean Longhorn.


In the 1940s, with the purchase of five registered Hereford heifers, Joe’s father A.J. launched Van Newkirk Herefords. Joe inherited and continues that legacy, running what is today a renowned seed-stock operation of horned Herefords on 10,000 acres located just south of his great-grandfather’s original tract.

The unique geography of the Sand Hills is a defining feature of Nebraskan cattle country. Van Newkirk Herefords lies on the edge of the Sand Hills near Oshkosh, and its cattle graze there during the summer. “It’s all sand, with tall prairie grasses growing on it,” Joe says. “It’s not real strong or nutritious grass, but there’s a lot of it.” To the west, the North Platte River Valley provides plenty of grass for winter, augmented by crop residue and alfalfa hay, the latter provided only during calving season.


Van Newkirk Herefords is known for its top-quality Hereford bulls with deep bodies, heavy muscles, easy-going dispositions, and good looks. Beef efficiency, eye appeal, and moderate birth weights for easy calving are the qualities Joe looks for. At the ranch’s annual bull and female sale each January, about 40 elite yearling bulls, 120 purebred heifer calves, and 120 two-year-old bulls are auctioned to buyers from all over the country.

The Van Newkirk’s prize persistence, dependability, and efficiency, and these values have been proven over the years. “In the 1980s we struggled,” Joe says. “Everybody decided to make their cows black, and the Herefords lost a lot of market share. But we knew our cattle were good, and although it would have been pretty easy to change breeds during that time frame, we decided to stick with them and build our cowherd up. We were persistent in making our cattle better and more efficient, and that’s what it took to stay in the business.”


Van Newkirk Herefords is continually striving to improve the operation, using an efficient center-pivot irrigation system that pumps from the plentiful Ogallala Aquifer, which provides groundwater from just 15 to 20 feet down. Joe also embraces new technologies for artificial insemination and carcass testing, including ultrasounds that assess each crop of calves, detecting the marbling of a rib eye without having to wait until slaughter. That information is used in decisions about which calves to keep in the herd, and is also furnished to customers to help them make selections using the same data. Genetic testing is also on the horizon, and Joe expects it will continue to improve and shape the way seed-stock operations assess EPDs.

But the backbone of the ranch is still those highly traditional methods that can’t be distilled down to science, such as cowboys on horseback and old-fashioned intuition. If L.D. were to see the ranch today, “He would just be floored with the quality of the cattle,” Joe says with a laugh. “And the amount of feed raised on the same number of acres that he farmed all those years ago. Things are so much more efficient now. Through technology and bigger machinery, we can do with three of us what he would have needed six hired men to do.”


Joe and his wife, Cyndi, work side-by-side on the business together; and recently, Joe’s youngest son Kolby graduated from the University of Nebraska and returned home. He’ll be the next link in the generations-long chain of this family ranch. Keeping the legacy in the Van Newkirk family “makes everything worth it,” Joe says with a smile. “It’s a great life. There’s nothing better.””

I told you, I couldn’t have said it better myself. It’s not every day you come across a business that has been operating for over a 120 years (soon to be 125), but after reading the Van Newkirk story you can see why. They definitely have the formula for success down: know your history + be forward thinking + be adaptable + practice stewardship + use only the best Certified Hereford Beef = at least another 125 years of success! Thank you to the Van Newkirk’s for sharing their place with us, and we wish them all the best. Stay safe out there shopping today.



About whiteface1881

Certified Hereford Beef was established to provide the best tasting beef to the great U.S.A. The American Hereford Assn. was established in 1881 and it's that tradition that helps us build upon our Excellence.
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